The Oxford Handbook of Luxury Business (True EPUB)
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English | January 25, 2022 | ISBN: 0190932228 | True EPUB | 656 pages | 12.3 MB
Editors: Pierre-Yves Donzé, Véronique Pouillard, Joanne Roberts
This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability.
The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
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