Social Media for Government

Social media can be a powerful tool for state and local government. But managing a social program for a government agency requires a unique strategy that often differs from what's expected for business. In this course, discover the powerful ways social media can be used by government. Social media expert Kristy Dalton discusses the importance of engaging the public online, and how to create your own social media policies. She also covers various laws and requirements that involve online government communications. Kristy shows how to write a powerful social media strategy, how to deal with negativity, and how to set the right tone. Finally, Kristy shares how to effectively leverage the most popular social media tools out there, including Facebook, Twitter, and LinkedIn.

Topics include:
Putting together a social media program structureEstablishing a social media policyPublic records and archivesComment moderation and freedom of speechEmployee use of social mediaImproving service deliveryBest practices for managing your agency's social mediaWriting a social media strategyThe use of humor on government social mediaDealing with negativityFacebook, Twitter, Instagram, and LinkedIn for government

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