Introduction to Social Media Strategy | Learn with Buffer

Create a social media strategy that works with digital marketing strategist Brian Peters and Buffer in this 45-minute, straightforward class.

Whether you’re looking to foster brand awareness, increase website traffic, or drive sales, learn how to craft a simple social media strategy to achieve your goals on Facebook and Twitter. From finding your voice to paid advertising, Brian walks through his process for custom social strategies. Learn how to:

Choose the right social platforms for your business
Create and curate effective visual content
Use tools like Buffer to schedule, analyze, and improve your posts
Execute Brian's 5-step Facebook advertising plan

After taking this class, you'll be able to craft a custom social media strategy that will help you drive your business goals, foster authentic connections with your target audience, and achieve the results you want.