Professional Hotel Marketing Strategy

Proven internal marketing strategies for your hotel, Digital marketing for hotels, Hotel social media strategies etc.

What you'll learn
How to build your hotel marketing plan
Proven internal marketing strategies for your hotel
Digital marketing for your hotel
Excellent hotel social media marketing strategies
Steps to set up email marketing for hotels
Hotel marketing budget
Reasons why your hotel marketing is not working and how to fix it
Ways to use guest data to improve hotel sales
How to promote your hotel before it opens
Smart hotel marketing strategies to increase bookings

Requirements
No special requirement
Desire to become more knowledgeable in hotel business

Description
The hotel industry is changing rapidly. There should be a clear direction for any hotel business that want to succeed in this highly competitive environment, marketing planning for your hotel is the key answer to ensure successful operation of your business. Your marketing plan will evolve and change during the year as new challenges arise. There should be a very clear local level analysis of your market so that you can position your business in the minds of your customers. Internal marketing is very important so that your employees will understand the vision and mission of your business. Social media cannot only help to promote the hotel business, but it can also create a strong online presence, hoteliers get the chance to showcase their property and attract guest through a hotel social media marketing. Identifying your target audience is very good because it will help the business to specifically develop a marketing strategy to suite unique target segment. In this competitive era, your hotel credibility on social media play a very big role for your guest purchasing decision. You need to understand the big picture so you can meet your guest need such as couples, families, groups, corporate and millennial travelers. Email is by far one of the best digital marketing channels to promote your hotel business. Treat your guest well during their stay so that you can get good responds from your emails. The hotel industry need good budgeting for marketing promotions.

Overview
Section 1: Introduction

Lecture 1 Introduction

Lecture 2 What is hotel marketing

Lecture 3 The 7Ps of hotel marketing

Lecture 4 Tips for an impeccable online reputation for hotel

Lecture 5 Hotel marketing the past, present and future

Lecture 6 How the hotel industry has changed

Lecture 7 How marketing principles can improve internal communication

Lecture 8 How to improve internal communication for your team

Section 2: How To Build Your Hotel Marketing Plan

Lecture 9 Executive summary

Lecture 10 Vision and mission statement

Lecture 11 Market analysis

Lecture 12 Pricing strategy

Lecture 13 SWOT analysis

Lecture 14 Historical data

Lecture 15 Guest profile

Lecture 16 Market segmentation

Lecture 17 Marketing objective

Lecture 18 Marketing channels

Lecture 19 Marketing metrics and smart goals

Lecture 20 Marketing tactics by channel

Lecture 21 Marketing budget

Section 3: Digital Marketing For Hotels

Lecture 22 Create a google sheet with your hotel's bench marketing data

Lecture 23 Enhance your google sheet with competitor data to best of your abilities

Lecture 24 Prepare SWOT analysis

Lecture 25 Analyze CRM and Pms data to understand business mix and profitability by guest

Lecture 26 Present findings to your cross financial team and ask for feedback

Lecture 27 Rate satisfaction of partners and tech vendors

Lecture 28 Create an ROl forecast forecast tool

Lecture 29 Add KPI status tags

Lecture 30 Put together three budget

Section 4: Excellent hotel social media marketing strategies

Lecture 31 Identify your target audience

Lecture 32 Facebook- create a profile, go live, run ads

Lecture 33 Instagram- reels are new deal

Lecture 34 Linkedin - share the perfect post

Lecture 35 Youtube - capture and publish best hotel videos

Lecture 36 Twitter - tweet, tweet, shoot and tweet

Lecture 37 Pinterest - create impressive video

Lecture 38 Whatsapp - reach out IOX audience

Lecture 39 Influencers - connect and enhance marketing

Lecture 40 Trip advisor - enhance hotel review

Section 5: 10 Smart Hotel Marketing Strategies To Increase Bookings

Lecture 41 Be easily searchable online

Lecture 42 Remarket, remarket remarket

Lecture 43 Ensure you're targeting the right audience

Lecture 44 Allocate more marketing budget during peak booking seasons

Lecture 45 Provide incentives to get people interested

Lecture 46 Do not just market the hotel, market the location

Lecture 47 Go above and beyond in customers service before during and after their stay

Lecture 48 Build a customer loyalty program

Section 6: Hotel Marketing Budget

Lecture 49 What goes into a hotel marketing budget

Lecture 50 How much should your hotel spend on marketing

Lecture 51 What should we include in our hotel marketing budget

Lecture 52 How much should hotels spend on educating

Lecture 53 How can I make the most of a small note

Section 7: 9 Reasons Why Your Hotel Marketing Is Not Work ( How To Fix It)

Lecture 54 Failing to focus on trading the right demographic

Lecture 55 Not taking advantage of different channels

Lecture 56 Neglecting together and use customer feedback

Lecture 57 Ignoring industry trends

Lecture 58 Failing to collaborate with local businesses

Section 8: 7 Steps To Setup Email Marketing For Hotels

Lecture 59 Implement an email signup form

Lecture 60 Personalize by segmenting subscribers

Lecture 61 Send the right email at the right time

Lecture 62 Use email to grow your social presence

Lecture 63 Gain trust with with customer ratings

Lecture 64 Send follow - up emails

Lecture 65 Track your campaigns

Section 9: Promote Your Hotel Before It Opens - 10 Strategies For Success

Lecture 66 Create a website for your new hotel

Lecture 67 Claim local listings for your new hotel

Lecture 68 Social media marketing for your new hotel

Lecture 69 Promote your new hotel with email marketing

Lecture 70 PR strategy for hotel opening

Lecture 71 Create relevant content on your website

Lecture 72 Use local partnerships to promote your new hotel

Lecture 73 Paid advertising for your new hotel

Lecture 74 Take advantage of sponsored place mat and OTAs

Section 10: Ways To Use Guest Data To Improve Hotel Sales

Lecture 75 Types of guest data you should collect

Lecture 76 Personalised marketing

Lecture 77 Upselling and cross- selling

Lecture 78 Revenue management

Lecture 79 Loyalty programs

Lecture 80 Inventory management

Lecture 81 Optimise pricing strategies

Lecture 82 Customer service improvement

Section 11: Proven Internal Marketing Strategies for your hotel

Lecture 83 Design an internal marketing strategy for the front line employees

Lecture 84 Leverage technology to grow and retain your workforce

Lecture 85 Brand-building content for front line employees

Section 12: Conclusion

Lecture 86 Hotel marketing strategy questions

Employees marketers, hotel managers, hotel consultants, customers, owners, hotel associations, hospitality industry, hotel regulators, travelers, etc

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